{"id":2236,"date":"2026-05-19T15:59:17","date_gmt":"2026-05-19T12:59:17","guid":{"rendered":"https:\/\/uhc.org.ua\/?p=2236"},"modified":"2026-05-19T16:16:53","modified_gmt":"2026-05-19T13:16:53","slug":"study-of-the-private-healthcare-market-in-ukraine-eng","status":"publish","type":"post","link":"https:\/\/uhc.org.ua\/en\/study-of-the-private-healthcare-market-in-ukraine-eng\/","title":{"rendered":"What does Ukraine\u2019s private healthcare market look like? A UHC Study"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>In recent years, Ukraine\u2019s private healthcare market has become an increasingly visible and influential segment of the healthcare system. Today, it functions as a distinct market with its own players, operating models, sources of funding, and development logic.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/drive.google.com\/file\/d\/1N-8kCl66iMQCInWehisk6El7Mh4LgT-n\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\" title=\"\"><em>We assessed Ukraine\u2019s private healthcare market<\/em><\/a><em>: its scale, key segments, main players, trends, and opportunities.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What does Ukraine\u2019s private healthcare market look like?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The private market is not homogeneous. It is largely composed of tens of thousands of small providers operating mainly in individual outpatient segments. At the same time, a significant share of revenues is concentrated among a small group of large providers, primarily in laboratory diagnostics and multi-profile clinics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the report\u2019s estimates, in 2024 the size of the private healthcare market amounted to approximately UAH 63 billion. Around 90% of this volume was generated outside public financing. This means that the private sector still largely depends on direct out-of-pocket payments by patients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, the role of institutional funding sources is gradually increasing, including the Program of Medical Guarantees, voluntary health insurance, and corporate medical programs. The structure of financing will largely determine how this market develops going forward.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/drive.google.com\/file\/d\/1N-8kCl66iMQCInWehisk6El7Mh4LgT-n\/view?usp=sharing\" style=\"background-color:#fb5e2b\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>READ MORE ABOUT THE MARKET STRUCTURE IN THE REPORT<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How is demand for private healthcare services changing?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Demand for private healthcare services is growing. It is driven by demographic changes, the consequences of the war, and the healthcare needs of the population. However, not all demand translates into actual service utilization. The reason is low household purchasing power and the private market\u2019s high dependence on out-of-pocket payments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This creates a gap between the need for healthcare services and people\u2019s ability to pay for them. This gap affects not only patients. It also shapes how private providers will develop, which areas they will invest in, and which segments will have growth potential.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Which market segments are developing most dynamically?<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Laboratory diagnostics.<\/strong> This is one of the most developed segments of the private market. Large laboratory networks have emerged in this segment, with broad geographic coverage and a stable presence among the market leaders by revenue.<\/li>\n\n\n\n<li><strong>Rehabilitation.<\/strong> Demand for rehabilitation services has increased due to the consequences of the war. At the same time, the market does not yet have a sustainable financing model: some services are covered through the PMG, some are paid for by patients, and some are developing with the support of donor and charitable programs.<\/li>\n\n\n\n<li><strong>Primary healthcare.<\/strong> This segment has become one example of how the Program of Medical Guarantees can transform the private sector. Over several years, a fully fledged market has emerged in primary healthcare, where private providers have integrated into public financing and now dominate by number of providers.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/drive.google.com\/file\/d\/1N-8kCl66iMQCInWehisk6El7Mh4LgT-n\/view?usp=sharing\" style=\"background-color:#fb5e2b\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>READ MORE ABOUT MARKET SEGMENTS<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What does this mean for the future of the market?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ukraine\u2019s private healthcare market is moving from rapid growth toward more structured development. Its future dynamics will depend not only on demand. Equally important will be the system\u2019s ability to diversify funding sources, develop more integrated models of care organization, and define how the private sector can operate within public contracting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will the private sector be able to reduce its dependence on direct out-of-pocket payments by patients? Will the role of the PMG, VHI, and corporate medical programs continue to grow? Will individual segments be able to move from fragmented development toward sustainable operating models? Will new solutions emerge to expand access to healthcare services in the regions? How will the private sector integrate into the system of public contracting?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/drive.google.com\/file\/d\/1N-8kCl66iMQCInWehisk6El7Mh4LgT-n\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\" title=\"\">In the full report<\/a>, UHC provides a more detailed analysis of Ukraine\u2019s private healthcare market, changes in demand, the segments developing most dynamically, and the areas where opportunities may emerge for Dutch companies.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/drive.google.com\/file\/d\/1N-8kCl66iMQCInWehisk6El7Mh4LgT-n\/view?usp=sharing\" style=\"background-color:#fb5e2b\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>READ THE FULL REPORT<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The report was prepared by the Ukrainian Healthcare Center (UHC) with the support of the Government of the Netherlands.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, Ukraine\u2019s private healthcare market has become an increasingly visible and influential segment of the healthcare system. Today, it functions as a distinct market with its own players, operating models, sources of funding, and development logic. We assessed Ukraine\u2019s private healthcare market: its scale, key segments, main players, trends, and opportunities. What does [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uhc.org.ua\/en\/wp-json\/wp\/v2\/posts\/2236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uhc.org.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uhc.org.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uhc.org.ua\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/uhc.org.ua\/en\/wp-json\/wp\/v2\/comments?post=2236"}],"version-history":[{"count":3,"href":"https:\/\/uhc.org.ua\/en\/wp-json\/wp\/v2\/posts\/2236\/revisions"}],"predecessor-version":[{"id":2244,"href":"https:\/\/uhc.org.ua\/en\/wp-json\/wp\/v2\/posts\/2236\/revisions\/2244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uhc.org.ua\/en\/wp-json\/wp\/v2\/media\/2242"}],"wp:attachment":[{"href":"https:\/\/uhc.org.ua\/en\/wp-json\/wp\/v2\/media?parent=2236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uhc.org.ua\/en\/wp-json\/wp\/v2\/categories?post=2236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uhc.org.ua\/en\/wp-json\/wp\/v2\/tags?post=2236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}